Evaluation of SOP Environment Communication Plan

Period of implementation: 07.2011 – 02.2012

Country –  Romania

Beneficiary – Ministry of Environment and Forests

Objective:

The general objective of the project was the independent evaluation of the implementation of the Communication Plan for the „Environment” Sectoral Operational Program (SOP Environment) 2007-2013, with a view to drawing up recommendations for the future information and publicity actions.

The specific objectives aimed at obtaining answers to the following questions (and not only):

• Whether the information and publicity activities carried out in the period 2007-2010 provided an answer to the Communication Plan objectives;
• Whether the Communication Plan has provided a follow-up answer to the informational needs of the target group, as it was defined;
• Improvement of the Communication Plan, if needed;
• Provide relevant information and trustworthy and relevant analysis of the progress achieved in the implementation of the Communication Plan for SOP Environment, with a view to contributing to the reporting presented in article 4, paragraph 2 of Regulation (EC) 1828/2006.

Activities:

1. Desk research – Analysis of the strategic documents and framework, other relevant information
2. Field research – Interviews at central and regional level
3. Field research – Quantity analysis (national survey for almost 5000 persons: 4000 in the urban area and 1000 in the rural area .
4. Field research – Quality analysis – Organize 12 focus groups
5. A draft version of the Evaluation Report, sent for comments both to the Management Authority, as well as to the Intermediary Bodies

6. A final version of the Evaluation Report fully or partially integrating the comments received.