Evaluation of SOP Environment Communication Plan

Evaluation of SOP Environment Communication Plan

Period of implementation: 07.2011 – 02.2012

Country –  Romania

Beneficiary – Ministry of Environment and Forests

Objective:

The general objective of the project was the independent evaluation of the implementation of the Communication Plan for the „Environment” Sectoral Operational Program (SOP Environment) 2007-2013, with a view to drawing up recommendations for the future information and publicity actions.

The specific objectives aimed at obtaining answers to the following questions (and not only):

  • Whether the information and publicity activities carried out in the period 2007-2010 provided an answer to the Communication Plan objectives;
  • Whether the Communication Plan has provided a follow-up answer to the informational needs of the target group, as it was defined;
  • Improvement of the Communication Plan, if needed;
  • Provide relevant information and trustworthy and relevant analysis of the progress achieved in the implementation of the Communication Plan for SOP Environment, with a view to contributing to the reporting presented in article 4, paragraph 2 of Regulation (EC) 1828/2006.

      Activities:

      1. Desk research – Analysis of the strategic documents and framework, other relevant information
      2. Field research – Interviews at central and regional level
      3. Field research – Quantity analysis (national survey for almost 5000 persons: 4000 in the urban area and 1000 in the rural area .
      4. Field research – Quality analysis – Organize 12 focus groups
      5. A draft version of the Evaluation Report, sent for comments both to the Management Authority, as well as to the Intermediary Bodies

      6. A final version of the Evaluation Report fully or partially integrating the comments received.

      Country: Romania

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      European Fund for Regional Development and State Budget

      Sectors: Communication; Environment & Energy; Evaluation.

      Type of Activities: Project and Contract Management; Surveys; Monitoring and evaluation

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